Beyond the clinic: approaches to outreach
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Introduction
By making the elimination of needless blindness its prime objective, VISION 2020 has introduced a major paradigm shift in the planning and delivery of eye care. For many service providers and other stakeholders in this global initiative, this is both a challenge and an urgent call to move quickly from ‘reaching as many as we can’ strategies to new approaches that insist on ‘doing it right and enough to make a lasting impact’. How does one achieve this in the poorest and neediest parts of the world where service delivery is quite often synonymous with dysfunctional infrastructure, limited access to and use of existing eye care services? This is what makes current discussions on ‘reaching out beyond the clinic’ so relevant and so urgent.
Daring to come out of the clinic, however, may not be enough in itself to bridge the existing gap between eye care service providers and the millions of blind and severely visually impaired people needing their services in those impoverished areas. To be optimally effective, outreach strategies must be grounded in, and guided by, a clear understanding of the inequitable nature of many eye care services, particularly, but not exclusively, in the developing world. As Figure 1 shows, those who need eye care services the most are often the last to have access to them, if at all. This may be so even when these services are brought closer to their communities, unless specific proactive measures are put in place to seek them out.
A quick overview of current outreach approaches to eye care delivery
The term ‘outreach’ as it is used today covers a fairly wide range of strategies and approaches, some quite different from each other, but all aimed at providing services to those who otherwise would not come to the clinic. Table 1 gives a summary of the main types, as well as their strengths and limitations. There are variants of each type and different types can be combined in the same projects. Some strategies, like the outreach surgical camps, once the pride of many institutions, have been on the decline for many years, primarily because of the high proportion of poor visual outcomes associated with them and the very limited post-surgical follow-up and refraction services available to patients. In spite of its drawbacks, this is still the preferred strategy used today by many philanthropic organisations offering free cataract surgery in many parts of Africa.
Also, as is seen in Table 1, most outreach programmes can easily result in increased numbers of patients seen or offered surgery. The real challenge, however, is ensuring their administrative, organisational and financial sustainability for the long term, something that only few countries, institutions or organisations have done successfully so far.
Table 1. Summary of current outreach approaches to eye care service delivery
A. Surgical eye camp
Main objectives and strategies | Strengths/benefits | Main limitations | Potential for sustainability |
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B. Screening eye camp
Main objectives and strategies | Strengths/benefits | Main limitations | Potential for sustainability |
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C. Mobile eye clinic
Main objectives and strategies | Strengths/benefits | Main limitations | Potential for sustainability |
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D. Using/working with community based rehabilitation (CBR) or other community-based programmes
Main objectives and strategies | Strengths/benefits | Main limitations | Potential for sustainability |
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E. Creating Eye (Vision) Centres strategically located in needy areas
Main objectives and strategies | Strengths/benefits | Main limitations | Potential for sustainability |
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Good to excellent, especially:
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Key components of a good outreach programme
How does one define a good outreach programme? How does one initiate one where none exists, but its need is fully justified? We are still awaiting conclusive evidence on what makes a good outreach programme, its long-term success and benefits, and its replicability. However, lessons learned and experience gleaned over the years would suggest the following as essential elements for any outreach programme.
Careful planning of the programme or what needs to be done before going beyond the clinic
Planning activities must be as thorough as possible, covering at the very least the following areas:
- The proposed intervention zone: its geographic and administrative boundaries, its target population, the other service providers within the catchment area and the specific or complementary roles they’re likely to play
- The nature and scope of the outreach programme. Is it i) a mere extension of base unit clinical and/or surgical activities; ii) a programme to screen and bring in more cataract patients for surgery; iii) the first step towards the establishment of a permanent eye care structure and service delivery in the area? In the latter case, what else should be considered at this early stage?
- The capacity of the base eye unit to initiate and sustain the outreach programme and absorb the expected increased workload
- The capacity of the base unit, or its sponsoring institution, to secure or guarantee financial support beyond the traditional three-year life span of most projects. Carrying out outreach activities while generous financial support is available is always the easy part. The real challenge is to sustain them beyond the initial project life span
- The capacity of the team to relate to, partner and work with the community. Skills needed to adequately engage and work with the community are quite different from those needed to be a good eye care professional in a clinic setting. All members of the outreach team should therefore be assessed and offered additional training where needed.
Community involvement and ownership
This should include their approval and support for the programme, their full involvement at all stages of planning and implementation, a clear understanding of the roles and contribution of each party, and a common understanding of how success will be defined and appraised.
Government involvement and leadership
This is particularly crucial where national or district plans exist and have been officially approved by government.
A good monitoring and evaluation system
Such a system would use clear indicators and targets for ongoing monitoring and programme improvement, and to measure success over time. It should also make provision for independent evaluation.
A structure and clear mechanisms for dialogue, problem-solving and co-ordination among all stakeholders
This is particularly critical where several partners are involved in the target area, or where those involved have limited experience of running outreach programmes.
Conclusion
The current gap between eye care providers and the many blind and severely visually impaired needing their services is unacceptable, and could be best bridged through the establishment of permanent eye care structures and services. In the meantime, and given the dysfunctional nature of eye care systems in many impoverished parts of the world, other modalities of outreach will continue to be used, perhaps for many years to come. Outreach programmes, however, are not a panacea. So far, only a few have been able to sustain themselves beyond five years. Many, initially hailed as successful, have turned out to be long-term failures and most ‘model’ programmes have not been easy to replicate in other settings or work environments; the reasons for this are still poorly understood. As more and better use is made of these bridging strategies, we should try to learn, through operational research, how to have an even greater impact.