New advocacy guide and toolkit for eye health

The International Agency for the Prevention of Blindness has launched a new advocacy guide as a reference for planners and managers when developing advocacy strategies.

Advocacy for Eye Health. A Practical Guide is in two parts, the first part sets out a systematic process – the Advocacy and Campaigning Cycle – and describes each of the steps involved in planning an effective advocacy campaign. The second part – the Toolkit – provides detailed instructions on using some of the tools described in the Advocacy and Campaigning Cycle.